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2017年11月12日星期日

WATCHES AS A STATUS SYMBOL

Ever since they were invented, watches have been recognized as a status symbol. To afford even the most modest of timepieces, it once took a king’s purse. In 1750, if someone pulled a pocket watch out, then you knew they were someone important. Today, the situation hasn’t changed much except that pocket watches, for the most part, have been replaced by wrist watches. But only those that exude complexity, quality, and design are seen as truly luxury and not just mass produced.

While it may not be necessary to don an upper range timepiece, at least not from a technological perspective, it does say a lot about the person wearing it. A person’s taste, their level of education, social position, and even wealth can be determined simply by looking at the watch they wear. For many individuals in social contexts, the right watch can make a great impression. Every watch has an intended purpose and knowing which watch says what about you is important.

In business, for example, gold watches from world renowned watchmakers such as Rolex and Patek, both with high price tags but not overly extravagant, relay the message that you’re doing well but know how to manage your finances.

Then there are those people in what is called the “leisure class;” individuals who are wealthy enough to take vacations or time off when they want and don’t necessarily dress in formal attire. Rolex, again, is one of those watches that exudes wealth and class without drawing an inordinate amount of attention.

Watch snobs are probably the most difficult to impress. Producing their movements in-house, in addition to dials, many of their cases, and other components, the Swiss Jaeger-LeCoultre is sure to gain approval.

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